People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are…
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30-point video production checklist
Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Organization ☐ Team includes the people…
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5 Tips to Create an Effective Instagram Marketing Strategy
Instagram has become one of the most popular social media channels, continuously counting more and more users. The latest Instagram statistics by Statista show that the social media app had…
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5 Tech Solutions for Better Business Intelligence
Business intelligence (BI) is knowing everything about one particular company, preferably yours. Everything from the history to its projected future goes under the business intelligence tech banner. In short, BI…
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Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career
The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings….
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Rod Thorn: Prognostications, Predictions and Hot Topics for 2020
Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Consultants Collective member consultant Rod Thorn predicts is in store for us in 2020…
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Effective Ways to Overcome Funding Challenges for Your Startup
To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means…
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How Can Artificial Intelligence Benefit Your Business?
Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of…
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Which tech marketing video trends will prevail in 2020?
My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend…
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Making Your New Website a Better Marketing Tool Than Your Old Website
With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to…
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