Do you know any conflicted laggards? Disinterested laggards? Reluctant followers? Sure you do, but that’s probably not what you call them. Those are the psychographic profiles used by Gartner to…
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Multi-threading and Video
In sales, building relationships with more people on the buying team has been shown to produce more wins in less time. Since nearly all tech buyers watch videos about new solutions, this includes new types of video content. Here are three approaches to consider.
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High-value Offers for High-value Prospects
The High-Value Offer is a customer interaction with so much business value that the buyer feels compelled to engage. It’s an account-based marketing concept recommended by Gartner for customer acquisition, too.
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Team Flow Institute Releases Recommendations on How to Prepare for the Successful Integration of AI
Earlier this year, the Team Flow Institute Fellows published our first paper, Envisioning the Future of Human Work in the Age of AI: The 2024 Forecast and Research Agenda. Our latest paper, How to Prepare for Successful Integration of AI to Achieve Business and Human Success, builds upon that work, offering practical guidance to organizations on how to prepare to successfully implement AI by rethinking the role of AI in the workplace using team flow principles.
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The Case for Video Use Cases
Product demonstrations and tutorials. Tech tips and how-to’s. Case studies. These categories — let’s call them “use cases” — invariably show up near the top in surveys of content preferences…
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The AI Adoption Ship Has Already Sailed
As many organizations are still trying to figure out the strategy and rules of the road to introduce generative AI into their processes and workflows, the AI adoption ship has…
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The Looming AI Bias in Hiring and Staffing Decision-making
A new book that should be on your reading list is The Algorithm, How AI Decides Who Gets Hired, Monitored, Promoted, and Fired and Why We Need to Fight Back Now, by Hilke Schellmann, a journalism professor at NYU. It examines the trouble with using AI to make hiring and other staffing decisions.
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Preparing for Your Next Job in the Age of AI
The hottest job in corporate America is “Executive in Charge of AI” according to a recent New York Times headline. That probably sounds right on the money to most readers…
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Team Flow Institute Research Fellows and 2024 Research Agenda
I was honored recently to be invited to join the newly formed Team Flow Institute, as an advisor and senior fellow to lead the institute’s research fellowship program, along with…
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Envisioning the Future of Human Work in the Age of AI: The Team Flow Institute 2024 Forecast
As technological change and the adoption of new technologies like artificial intelligence (AI) accelerate, the future of human work will be characterized by disruption, uncertainty, and opportunity. As 2024 approached,…
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