The Federal Savings and Loan Insurance Corporation (FSLIC) crisis during the 1980s and early 1990s was one of the most significant financial crises in the United States. The crisis resulted…
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How to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
Read MoreWhat Does Diversity Mean on Your Board?
Diversity has several dimensions, so the way in which your board thinks about diversity matters. It can mean distinctions in the composition of directors by gender, race, age, skills, expertise,…
Read MoreWhat’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released…
Read MoreConfessions of a Quiet Quitter
Shh. Yes, it’s true. I quietly quit before there was an eye-catching alliterative social name for it. Lack of employee engagement is bad. We all know this. It can derail…
Read MoreTop Trends and Challenges Facing Boards of Directors in 2023
From pandemic recovery to economic, political and social changes and activist investors, boards of directors are widening their duties and problem-solving as they address how to navigate obstacles and opportunities…
Read MoreSales Transformation and Self-service Video
You may have noticed that more and more sales management roles are adding “sales transformation” to their job descriptions. It’s not hard to see why. 99% of B2B buyers would…
Read MoreThe Importance of Team-Building
Most work today is accomplished by teams rather than by individuals. Thus, it’s more important than ever to create high-functioning teams that are excited, committed to work and happy to…
Read MoreTop Tips for Budgeting and Planning for Companies with International Operations
In the 1990s, I was the head of finance for a US company’s European operations. Before the advent of the Euro, we had to deal with operations in Dutch Guilders,…
Read MoreSit Up, Set Up, Get Ready: The New Laws for Pay Transparency in California
Jeannine Kaiser and Donna Hamlin, 2GO Advisory Group January is here and the new labor law enactment begins whether we are ready or not. One of the biggest impact labor…
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