Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released…
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C-Suite Corner
Confessions of a Quiet Quitter
Shh. Yes, it’s true. I quietly quit before there was an eye-catching alliterative social name for it. Lack of employee engagement is bad. We all know this. It can derail…
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Top Trends and Challenges Facing Boards of Directors in 2023
From pandemic recovery to economic, political and social changes and activist investors, boards of directors are widening their duties and problem-solving as they address how to navigate obstacles and opportunities…
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Sales Transformation and Self-service Video
You may have noticed that more and more sales management roles are adding “sales transformation” to their job descriptions. It’s not hard to see why. 99% of B2B buyers would…
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The Importance of Team-Building
Most work today is accomplished by teams rather than by individuals. Thus, it’s more important than ever to create high-functioning teams that are excited, committed to work and happy to…
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Top Tips for Budgeting and Planning for Companies with International Operations
In the 1990s, I was the head of finance for a US company’s European operations. Before the advent of the Euro, we had to deal with operations in Dutch Guilders,…
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Sit Up, Set Up, Get Ready: The New Laws for Pay Transparency in California
Jeannine Kaiser and Donna Hamlin, 2GO Advisory Group January is here and the new labor law enactment begins whether we are ready or not. One of the biggest impact labor…
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Career Catalysts: Public Advocacy and Relational Authenticity
As 2022 draws to a close, many conversations with clients, colleagues and friends are focused on a strong finish to the year and preparation for new business and professional development…
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Making Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
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New Trends in B2B Conferences and Events
Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for…
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