Serving as an expert witness in a legal case is an exciting and challenging opportunity for professionals who have developed expertise in a particular area. My friend and colleague Reggie…
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C-Suite Corner
When History Repeats Itself – The SVB Failure and the Savings & Loan Crisis
The Federal Savings and Loan Insurance Corporation (FSLIC) crisis during the 1980s and early 1990s was one of the most significant financial crises in the United States. The crisis resulted…
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How to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
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What Does Diversity Mean on Your Board?
Diversity has several dimensions, so the way in which your board thinks about diversity matters. It can mean distinctions in the composition of directors by gender, race, age, skills, expertise,…
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What’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released…
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Confessions of a Quiet Quitter
Shh. Yes, it’s true. I quietly quit before there was an eye-catching alliterative social name for it. Lack of employee engagement is bad. We all know this. It can derail…
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Top Trends and Challenges Facing Boards of Directors in 2023
From pandemic recovery to economic, political and social changes and activist investors, boards of directors are widening their duties and problem-solving as they address how to navigate obstacles and opportunities…
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Sales Transformation and Self-service Video
You may have noticed that more and more sales management roles are adding “sales transformation” to their job descriptions. It’s not hard to see why. 99% of B2B buyers would…
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The Importance of Team-Building
Most work today is accomplished by teams rather than by individuals. Thus, it’s more important than ever to create high-functioning teams that are excited, committed to work and happy to…
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Top Tips for Budgeting and Planning for Companies with International Operations
In the 1990s, I was the head of finance for a US company’s European operations. Before the advent of the Euro, we had to deal with operations in Dutch Guilders,…
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