Jeannine Kaiser and Donna Hamlin, 2GO Advisory Group January is here and the new labor law enactment begins whether we are ready or not. One of the biggest impact labor…
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C-Suite Corner
Career Catalysts: Public Advocacy and Relational Authenticity
As 2022 draws to a close, many conversations with clients, colleagues and friends are focused on a strong finish to the year and preparation for new business and professional development…
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Making Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
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New Trends in B2B Conferences and Events
Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for…
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Tips for Sales Leaders to Survive and Thrive
Repeat after me: I will not miss another ski trip. Or holiday dinner. Or football game. Or high-school musical. Now say it again, but this time with feeling. I’ve led…
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Squiggly Career Paths
As the nature and pace of work continues to evolve (devolve?) at breakneck speed, leaders have an opportunity to recast career growth, knowledge acquisition and skill development in support of…
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The Threat of Patchwork Privacy Regulations to Marketing
In a recent article, the IAB – Internet Advertising Bureau wrote that there is a more serious threat to online marketers than the potential loss of cookies. They neatly captured…
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Onsite, Remote or Hybrid: What’s Best for Your Company?
Who would have thought a few short years ago that businesses would have changed as much as they have? Pre-pandemic, companies had very few employees working remotely. Once they were…
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B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Mary Ann Bautista and I first met in the ‘90s, when she was a remnant space broker, and I was buying a lot of media for Book of the Month…
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Valuing Exceptional Women
This edition’s featured article, When Women Leaders Leave, the Losses Multiply, urges “….organizations [to] promote principles and practices that: promote gender equity, develop compassionate leadership, and increase learning through intentional…
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