Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across industries and roles. This…
Read MoreBruce McKenzie
How to Use AI to Organize Content and Accelerate the Customer Journey
More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to…
Read MoreEnhancing Engagement and Impact: Unleashing the Power of Video at Industry Conferences and Trade Shows
Even at live conferences and tradeshows, video provides a powerful sales tool
Read MoreUsing AI to Generate Video for Technology Sales
Like many professionals these days, I’ve been wondering how about artificial intelligence is working its way into fields where I use my intelligence. Since my company is frequently tasked with…
Read MoreHow to Speed Up the Customer Journey
81% of B2B buyers prefer digital channels to face-to-face encounters 63% of B2B buyers disregard content that is not personalized to their interests, needs, industry, or role More than 80%…
Read MoreHow to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
Read MoreSales Transformation and Self-service Video
You may have noticed that more and more sales management roles are adding “sales transformation” to their job descriptions. It’s not hard to see why. 99% of B2B buyers would…
Read MoreMaking Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
Read MoreHow LinkedIn Can Transform Your Video Strategy
More than 80% of B2B marketers think their lead nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. Social media, personalization…
Read MoreMaking Your Differentiators Stick with Video
Think about the High-quality Deal If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying…
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