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Making Text Work Harder in Video

It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “59% of executives prefer video to text”…

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30-point video production checklist

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Organization ☐ Team includes the people…

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