It’s a crazy time to be a consumer. And a complicated time to be a marketer. (Which makes sense given what a crazy time it is to be an inhabitant…
Read MoreAndrew Schulkind
Trust, Relationships and QR Codes
One of the many unexpected consequences of the pandemic-related changes we’ve all experienced and endured over the past two years is the rising profile of QR codes. There’s a fair…
Read MoreCan A Web Browser Improve Transparency and Trust in Digital Marketing?
For about a year, I’ve been splitting my browser time between Chrome and Brave, a browser that launched in 2016 with a focus on privacy. This is partly professional necessity…
Read MoreThe Importance of Transparency and Trust in Digital Marketing
Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to…
Read MoreIs Zero-Party Data The Next Big Thing?
First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
Read MorePrivacy and the Modern Marketer
If you missed my predictions for marketing and privacy in 2022 last month, you can find them here. You can also find a host of other expert opinions on what…
Read MoreMarketing Privacy and Security Predictions for 2022
On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward. Progress isn’t always…
Read MoreSecuring Content, Documents, Information and Data
We’ve all been there. An email meant for one person goes to a group. A document intended for your team goes out to the client instead. Red-faced mea culpas ensue…
Read MoreProtecting Marketing Data and Audience Trust
It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats. Perhaps I’m too naive in thinking…
Read MoreSmart Speakers, Marketing and Whose Privacy Is At Stake
As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their…
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