The hottest job in corporate America is “Executive in Charge of AI” according to a recent New York Times headline. That probably sounds right on the money to most readers…
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Take Advantage of These AI Tech Video Marketing Trends in 2024
I asked Anthropic’s Claude.ai to help identify notable video trends targeted to IT buyers using video in 2024. I was shocked when the list of trends came back with no…
Read MoreEnhancing Engagement and Impact: Unleashing the Power of Video at Industry Conferences and Trade Shows
Even at live conferences and tradeshows, video provides a powerful sales tool
Read MoreHow to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
Read MoreWhat’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released…
Read MoreMaking Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
Read MoreNew Trends in B2B Conferences and Events
Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for…
Read MoreThe Threat of Patchwork Privacy Regulations to Marketing
In a recent article, the IAB – Internet Advertising Bureau wrote that there is a more serious threat to online marketers than the potential loss of cookies. They neatly captured…
Read MoreB2B Podcasters: YouTube is Your Best Way to Attract Listeners
Mary Ann Bautista and I first met in the ‘90s, when she was a remnant space broker, and I was buying a lot of media for Book of the Month…
Read MoreHow LinkedIn Can Transform Your Video Strategy
More than 80% of B2B marketers think their lead nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. Social media, personalization…
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