Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
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What’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released…
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Making Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
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New Trends in B2B Conferences and Events
Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for…
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The Threat of Patchwork Privacy Regulations to Marketing
In a recent article, the IAB – Internet Advertising Bureau wrote that there is a more serious threat to online marketers than the potential loss of cookies. They neatly captured…
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B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Mary Ann Bautista and I first met in the ‘90s, when she was a remnant space broker, and I was buying a lot of media for Book of the Month…
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How LinkedIn Can Transform Your Video Strategy
More than 80% of B2B marketers think their lead nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. Social media, personalization…
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B2B Marketing Conferences Coming Up in 2022 and 2023
Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023. So, let’s get registered, and get…
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Are AI-Powered Marketing Bots Dangerous?
When they said our digital property might be in danger, I didn’t think the meant those digits! What damage might digital advertising bots do if they run into situations that…
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Making Your Differentiators Stick with Video
Think about the High-quality Deal If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying…
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