The global pandemic is affecting every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald, a seasoned sales and marketing…
FIR B2B #136: The Best and Worst COVID-Related PR Pitches
Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life….
COVID-19 doesn’t have to ruin your B2B pipeline
The following is a sponsored article from our partner, SoloSegment The second quarter is often the peak time for you and other large enterprise B2B marketers to be out at…
Your Digital Marketing Must Convey Your Purpose
Convey your purpose in your digital marketing or you won’t connect with your target audience. More importantly, make sure your purpose is larger and less inward looking than “profit.” The…
4 Metrics Every Business Should Be Monitoring
Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your…
How Zuckerberg Has Undermined Trust In The Facebook Brand
In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook…
What Kind of Content Marketing Converts?
Our clients often ask us what kind of content we recommend for their content marketing to be successful. Since most of our clients define success as winning new business, the…
4 Ways Your Contact Center Can Create an Amazing Customer Experience
Business leaders can ensure positive and memorable consumer engagement by optimizing call center performance. Savvy executives enhance call center performance by taking advantage of the latest inbound technology and best…
5 Digital Marketing Technologies & Strategies to Boost e-Commerce Growth
Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are…
Digital marketing and the internet of things: 5 steps to success
The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era….
Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”
Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do….
Q&A: Handling The New Normal With Your Marketing Messaging and Strategy
Your marketing messaging is more important than its ever been during the time of the coronavirus. If your marketing messaging comes off as somewhat insensitive, or as a hard sell despite…
How To Streamline App Workflow
Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Recently I had to become an expert in the space for a…
4 Ways Startups Can Use Search Intent to Improve their SEO Game
Ask any experienced marketer and they will tell you that the key to selling anything is knowing what your customer is hoping to achieve. In the digital world, this means…
Make your online video meeting more like “real” video
For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if…
Top Money Market Accounts for Businesses During COVID-19
Businesses are looking for any and all means of making money during the COVID-19 pandemic. One great way is to make your money work for you. Money market accounts are…
The Growing Risks to Brand Reputation Could become a Game-Changer
Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of…
Why Digital Transformation Is More Important Than Ever
Poll Questions Will the effects of COVID-19 on your business: Delay your digital transformation plans and initiatives 0% Accelerate your digital transformation plans and initiatives 86% Unsure 14% What level…
