It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. It…
What Marketers Can Learn From Facebook’s Privacy Mess
In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. I suspect the same is…
Wednesday Wisdom: Human Centered Marketing
In this week’s Wednesday Wisdom feature, Consultants Collective member consultant Hester Tinti-Kane explores the evolution of social media from a focus on organic community-building to paid social media marketing and…
Your Marketing is Not Going to Go Viral – And it Doesn’t Matter
The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. (And Slim just left town …) That doesn’t mean…
Will AI Kill Emotion in Marketing?
Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that…
How Zuckerberg Has Undermined Trust In The Facebook Brand
In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook…
Why LinkedIn Video Is a No Brainer for B2B Marketers
During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video….
Why Customer Experience Matters Most for B2B Marketers
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional…
5 Digital Marketing Technologies & Strategies to Boost e-Commerce Growth
Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are…
Digital marketing and the internet of things: 5 steps to success
The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era….
Personal Branding — What is it Really?
Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. What do you want…
The Rise of a New Type of Brand: The Outlier
A good brand offers a relevant promise and a credible point of difference, its “reason for being.” What is emerging today however, is a form of branding that focuses so…
How Technology Improves Workplace Productivity
It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment. The right technology can vastly improve a company’s overall efficiency…
Search Failure: You Can’t Stop Talking About It
Since January I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders,…
Using Online Video to Support Inside Sales
A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but of course “We don’t have…
The Growing Risks to Brand Reputation Could become a Game-Changer
Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of…
The Human Element in AI
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. Right now AI is everywhere, with excitement about everything from self-driving cars to conversational…
