Laura Field, a colleague, friend and fellow communicator, joined the Sharons to discuss how vital it is that we listen to our internal beings—particularly given all we are dealing with…
Settle Smarter with Dana Look-Arimoto (Season 1, Episode 6)
This week’s guest is Ginny Clarke, Director, Leadership Staffing at Google. Where do you want to work? What are you good at? Don’t leave it up to “available positions” or…
COVID-19 doesn’t have to ruin your B2B pipeline
The following is a sponsored article from our partner, SoloSegment The second quarter is often the peak time for you and other large enterprise B2B marketers to be out at…
How to Do Content Marketing Right
Content marketing that produces consistent revenue-generating results for your business requires more than just writing, editing, and publishing. So, whether you’re about to embark on a new content marketing program…
Big Data and Your Bottom Line
Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of…
Should a brand take a stand on social issues?
Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a…
What Kind of Content Marketing Converts?
Our clients often ask us what kind of content we recommend for their content marketing to be successful. Since most of our clients define success as winning new business, the…
4 Ways Your Contact Center Can Create an Amazing Customer Experience
Business leaders can ensure positive and memorable consumer engagement by optimizing call center performance. Savvy executives enhance call center performance by taking advantage of the latest inbound technology and best…
5 Fraud Detection Strategies Every Ecommerce Store Should Use
The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the…
Digital marketing and the internet of things: 5 steps to success
The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era….
Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”
Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do….
Q&A: Handling The New Normal With Your Marketing Messaging and Strategy
Your marketing messaging is more important than its ever been during the time of the coronavirus. If your marketing messaging comes off as somewhat insensitive, or as a hard sell despite…
How To Streamline App Workflow
Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Recently I had to become an expert in the space for a…
4 Ways Startups Can Use Search Intent to Improve their SEO Game
Ask any experienced marketer and they will tell you that the key to selling anything is knowing what your customer is hoping to achieve. In the digital world, this means…
Make your online video meeting more like “real” video
For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if…
The Growing Risks to Brand Reputation Could become a Game-Changer
Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of…
Webinar: The Third Wave is Coming: Are You Ready?
Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying…
