The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings….
FIR B2B: We’re Pleased and Excited to Tell You What People Don’t Know About Social Media
Podcast: Play in new window | Download We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what…
4 Metrics Every Business Should Be Monitoring
Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your…
Control Your Email Marketing Schedule or It Will Control You
It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. And yet, too often we see…
How Can Artificial Intelligence Benefit Your Business?
Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of…
How Zuckerberg Has Undermined Trust In The Facebook Brand
In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook…
Why LinkedIn Video Is a No Brainer for B2B Marketers
During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video….
4 Ways Your Contact Center Can Create an Amazing Customer Experience
Business leaders can ensure positive and memorable consumer engagement by optimizing call center performance. Savvy executives enhance call center performance by taking advantage of the latest inbound technology and best…
5 Digital Marketing Technologies & Strategies to Boost e-Commerce Growth
Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are…
Digital marketing and the internet of things: 5 steps to success
The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era….
Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”
Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do….
Marketing Can’t Succeed in a Silo
A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have…
How To Streamline App Workflow
Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Recently I had to become an expert in the space for a…
How To Design a SEO Friendly Website That Ranks Well in 2020
When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a…
Build a video library for enterprise sales
In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner…
The Growing Risks to Brand Reputation Could become a Game-Changer
Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of…
The Human Element in AI
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. Right now AI is everywhere, with excitement about everything from self-driving cars to conversational…
