“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet…
6 Ways Big Data Is Improving the Customer Experience
In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Businesses have a valuable competitive advantage at their disposal when…
Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs
Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand…
Six More Marketing Video Best Practices for Those Who Aren’t Sure they Know How to Make a Video
Short videos about technology are great for sales and marketing. However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold…
How AI is Changing the Restaurant Industry
Artificial intelligence (AI) is rapidly breaking into almost all sectors of society, and the restaurant industry is no exception. Here are six ways AI is reshaping how the restaurant industry…
How Zuckerberg Has Undermined Trust In The Facebook Brand
In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook…
Why LinkedIn Video Is a No Brainer for B2B Marketers
During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video….
5 Steps to Building a Great eCommerce CRM: A Definitive Guide
The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any…
5 Digital Marketing Technologies & Strategies to Boost e-Commerce Growth
Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are…
Digital marketing and the internet of things: 5 steps to success
The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era….
Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”
Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do….
The Rise of a New Type of Brand: The Outlier
A good brand offers a relevant promise and a credible point of difference, its “reason for being.” What is emerging today however, is a form of branding that focuses so…
5 Ways Service Businesses Can Use SMS for a Better Customer Experience
Think that SMS is too invasive to use in your business? Think again! According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted…
Search Failure: You Can’t Stop Talking About It
Since January I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders,…
3 Crucial Factors for Increasing Your Sales
Generating more sales is something that every business owner wants. More sales translate to high ROI, which creates more opportunities for growth and success. But if you’re operating in a…
The Growing Risks to Brand Reputation Could become a Game-Changer
Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of…
The Human Element in AI
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. Right now AI is everywhere, with excitement about everything from self-driving cars to conversational…
