Episode Summary: When we think about messaging, we typically think of what we say about our work to the outside world. Although that’s important to be sure, some would argue…
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Douglas Spencer
An Interview with Alison Rogers of Usefull
Episode Summary: USEFULL—with two Ls, get it?—launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how…
Read MoreChanging Needs and Changing Audiences
https://podcasts.apple.com/us/podcast/trustees-of-reservations/id1546679540?i=1000506024660 Episode Summary: From tackling pandemic-induced changes in their offering to addressing the changing demographics of their constituents, The Trustees of Reservation has had their fair share of messaging challenges. Hear their…
Read MoreWhy Messages Fail
One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations…
Read MoreA New Nonprofit’s Messaging Journey
Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility…
Read MoreHow we Define a Mission-Driven Organization
How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Times have changed, as have the challenges we face in our world. Blurring Boundaries…
Read MoreProtecting Your Mission
Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial solvency, reputation,…
Read MoreA Purpose-Driven Revolution Awaits. Are you Ready?
A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will…
Read MoreEmployee Advocacy? Not Just for Employees
Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and…
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