I asked Anthropic’s Claude.ai to help identify notable video trends targeted to IT buyers using video in 2024. I was shocked when the list of trends came back with no…
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How Digital Technologies Are Revolutionizing the Commercial Real Estate Industry
By Jim Barnocky & Peter Gray Rapid technological advancements such as artificial intelligence (AI), data analytics, virtual and augmented reality (VR and AR) and the Internet of Things (IoT), are…
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Selling to IT Using Video? How AI Can Help
Every technology buyer’s journey involves watching videos. If you’re involved in budgeting and producing those videos, you’re probably looking for ways AI can help. I think you can get the…
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Lessons Learned from the MGM Hack
If an executive asks you why digital governance matters, tell them $8.4 million a day, plus a $30 million lump sum. If that doesn’t get their attention, look for another…
Read MoreReframing Demos and Other Video Content as How-to’s
I was surprised to learn from a Foundry (IDG) white paper on customer engagement [download link] that the average technology decision-maker spent 14.3 minutes watching each How-to video they viewed…
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Team Flow Institute Launches to Create a Collective Vision for the Fourth Industrial Revolution
New institute is focused on shaping the future of work in the age of AI, using team flow principles to unlock human creativity, fulfillment and potential Team Flow Institute announced…
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Global Cooperation Urgently Needed to Govern Risks of Advanced AI
A new report by The Millennium Project warns that advanced artificial intelligence (AI) systems could emerge sooner than expected, posing unprecedented risks unless prudent governance frameworks are rapidly put in place.
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Using AI to Repurpose and Personalize Videos for Your Buyers
Sixty-three percent of B2B technology buyers disregard content that is not personalized to their interests, needs, industry, or role. Interests and needs can vary widely across industries and roles. This…
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A is for Authenticity
My series on the ABCs of Sales Leadership begins with Authenticity. Authenticity is one of the most important traits for a leader to embody and is critical for effective management,…
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How to Use AI to Organize Content and Accelerate the Customer Journey
More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to…
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