The recent ESG and DEI backlash in the business and political realm can be daunting. Yet for everyone working on diversity, equity and inclusion efforts, take heart. DEI efforts are…
Read More
Enhancing Engagement and Impact: Unleashing the Power of Video at Industry Conferences and Trade Shows
Even at live conferences and tradeshows, video provides a powerful sales tool
Read More
New Expectations and Considerations for Boards: How Does Your Board Measure Up?
The Harvard Forum on Corporate Governance cites two new important trends: an increasing skepticism about the quality of boards of directors and a deepening focus on Environmental, Social and Governance…
Read More
Using AI to Generate Video for Technology Sales
Like many professionals these days, I’ve been wondering how about artificial intelligence is working its way into fields where I use my intelligence. Since my company is frequently tasked with…
Read More
How Collaborative Is Your Board and Executive Team?
In some company cultures, executives feel their board members are coaches. Others think they are cops. Rather, it should be a collaboration. Strengthening effective collaboration between the executive team and…
Read More
How to Succeed as an Expert Witness
Serving as an expert witness in a legal case is an exciting and challenging opportunity for professionals who have developed expertise in a particular area. My friend and colleague Reggie…
Read More
How to Speed Up the Customer Journey
81% of B2B buyers prefer digital channels to face-to-face encounters 63% of B2B buyers disregard content that is not personalized to their interests, needs, industry, or role More than 80%…
Read More
When History Repeats Itself – The SVB Failure and the Savings & Loan Crisis
The Federal Savings and Loan Insurance Corporation (FSLIC) crisis during the 1980s and early 1990s was one of the most significant financial crises in the United States. The crisis resulted…
Read More
How to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
Read More
What Does Diversity Mean on Your Board?
Diversity has several dimensions, so the way in which your board thinks about diversity matters. It can mean distinctions in the composition of directors by gender, race, age, skills, expertise,…
Read More
