Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram,…
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How to Create Better Business Personas and Actually Drive Sales
Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand…
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SearchChat Podcast: Is Anonymous Information Really Anonymous?
In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab…
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5 Ways Software Integration can Influence the Future of Manufacturing
Digital transformation has become one of the most important drivers of success in the modern business world, but in the increasingly competitive manufacturing industry, it can mean the difference between…
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Marketing and MarTech: What’s your approach?
A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech…
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Kevin Jordan: Prognostications, Predictions and Hot Topics for 2020
In a continuation of our Prognostications, Predictions and Hot Topics for 2020, here Consultants Collective member executive coach Kevin Jordan shares some articles that look at the workforce in the…
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SearchChat Podcast: Cookies are Dead. Now What?
Time and time again we see that people are uncomfortable with the ways companies are using third party data. The latest move representing the new wave is Google’s recent adoption…
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Control Your Email Marketing Schedule or It Will Control You
It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. And yet, too often we see…
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Modern Technologies Designed to Benefit Small Businesses
Every small business owner realizes that time is money, and that’s why it’s vital for small business owners to find simple ways to increase business efficiency. Technology solutions can be…
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How To Design a SEO Friendly Website That Ranks Well in 2020
When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a…
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