Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a…
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Keith Coppersmith
Tech Tips to Improve Your Client Communications Strategy
Quality and effortless communication is the nerve center of retaining loyal clients. However, with the rapid tech evolution, your clients’ demands have changed. Quarterly in-person meetings or phone calls are…
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7 ways 5G will boost productivity and economic growth
5G is the latest generation of mobile network technology. It’s set to improve data speeds, reduce connection times and pave the way to a superfast hyper-connectivity of all things. The…
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5 Best Practices to Protect Your Business from Data Leaks
Nowadays, there is no telling where the next cyber-attack might come from. Worse yet, the next one might even cripple your business, ruin your brand’s reputation, and drive your customers…
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How Can Mass Customization Work for Small Businesses?
In 1909, Henry Ford said that the buyers could have their car painted in any color they wanted, as long as it was black. This statement has been reinterpreted for…
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How Technology Makes Entrepreneurship Easier Than Ever Before
Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal…
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How Technology is Revolutionizing the Financial Services Industry and Improving the Customer Experience
Technology has become an inextricable part of every industry, and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike….
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Rookie Business: Where to Begin?
It’s a harsh, competitive world out there, but you’re ready to tackle it anyway. You have the idea, you have the passion, and all you need is some essential know-how…
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How to Increase Conversions by Providing an Excellent Customer Experience
Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note…
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How to Build a Content Strategy that Delivers Results
More than 60% of businesses are investing in content marketing. Why? Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can…
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