Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. In this…
Read MoreOffline Marketing
The Secrets to Successful Marketing
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more…
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Travel mugs help spread your business around this summer
When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. Travel mugs…
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The rise and fall of the Trump lifestyle brand
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its…
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4 fears that prevent you from starting your own business
Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. While 70 percent of…
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10 promotional product trends from the PPAI Expo 2018
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300…
Read MoreEverything you need to know about offline marketing
We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years. As digital and offline marketing are…
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5 tips to get people to buy online
Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled…
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How promotional merchandise magic can make the difference in your marketing campaigns
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It…
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To get the best prospecting data, use a broker
Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important…
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