You might have heard lots of talk about personalization, and perhaps you have even taken some steps to personalize your own Web site. But most small businesses haven’t. Some might…
Read MoreOffline Marketing
Office Depot loses a customer
I don’t often use my own experiences in my blog, but my recent visit to my local Office Depot store in search of some multipurpose paper for my printer led…
Read MoreHow microtrends change your Internet marketing
Having trouble focusing on everything all at once? Identify a few microtrends and get moving on setting up matching landing pages to capitalize on them. You may find with a…
Read MoreCorrect first, then easy
It’s timeworn advice: Make it easy for the customer. Be easy to do business with. Staples has driven it’s whole brand image around that easy button. And, like most advice,…
Read MoreEfficiency or effectiveness?
We all have trade-offs to make in our businesses between the efficiency of doing something the best and the effectiveness of doing the best thing. Obviously, we’d always want to…
Read MoreAre you “tuned in” to your business opportunities?
I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In. I got the…
Read MoreWord of mouth for “word of mouth marketing”
I have sometimes joked in the last couple of years that I have time to either read books or write books, but not both. The problem is that if I…
Read MoreAdvertising that trashes your brand
Banking heavyweight Chase has been blanketing the airwaves with a commercial that must be effective for them, because it’s something they’ve used over and over for months. A shopper uses…
Read MoreIkea will annoy you for $5
No, that’s not their latest marketing campaign. It’s something that over the weekend I learned is Ikea’s company policy. Now maybe it’s not fair for me to single out Ikea,…
Read MoreWhat outcome are you negotiating for?
I remember working with a software vendor a few years ago to negotiate a license agreement. I don’t think I am a push-over, but I know what I want and…
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