If there was ever a time in human existence where the truth is more elusive, please fill me in. Everyone today has the opportunity to appear like someone else. Everyone…
Read MoreOffline Marketing
Ben Cooper of ThinkFinance.com
You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind…
Read MoreI need a job, so chat me up!
I had to chuckle to myself when a young man visiting in my home noticed on the wall a photograph of my college-aged daughter and absent-mindedly said to no one…
Read MoreHow to prepare to present at a conference
Many marketers know that part of their job is to speak in public on behalf of their companies and products. Given that public speaking is something that most people seem…
Read MoreDo you present one face to your customer?
This might seem like silly question for a one-person business (“I only have one face”), but as your company gets larger, it becomes critically important. I started thinking about this…
Read MoreWhy is a razor smarter than a RAZR?
I spend a lot of time stressing over why Web sites are too difficult to use, and that’s time well spent, of course, because we need to make it easy…
Read MoreDon’t make your small company look like a big company
As customers become more demanding, small businesses are naturally trying to provide the same kinds of perks that customers get from their larger competitors. But how did a recent service…
Read MoreWeb 2.0, unplugged
Reports of the demise of newspapers, radio, TV, and other traditional media have been greatly exaggerated over and over again through several decades now. But when the so-called “new media”…
Read MoreDoes your marketing still rely on fine print?
The Internet has placed a premium on honesty in marketing. Companies are vulnerable more than ever to being criticized for any les than the highest of ethics. But too many…
Read MoreDoes your business ever sleep?
The nice thing about the Internet is that your business need never close–you can serve customers every minute of every day. The bad thing about the Internet is it gives…
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