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How to prepare to present at a conference

Many marketers know that part of their job is to speak in public on behalf of their companies and products. Given that public speaking is something that most people seem to fear, it stands to reason that public speakers like me would be asked for tips. I am always hesitant to provide tips, because I honestly think that public speaking is best done from the heart, when you believe that you can help the audience to understand something, to motivate them to do something, or to give them something to think about (or, maybe all three). I always wonder if my advice will be taken as just another set of bullet points of magical ways to “succeed.” Well, I was cornered a couple of week sago in Amsterdam and asked to provide tips on how to prepare to present at a conference, so you can decide for yourself. At least it’s mercifully short.


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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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