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We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years. As digital and offline marketing are being combined in so many organizations, it might be useful for you to check back on some of our popular articles from the past on offline marketing. Enjoy!

Everything I know about marketing I learned in kindergarten

content marketingContent marketing is for salespeople, too

call center rep
How do I track the source of phone calls?

Are you making marketing claims that don’t stand up?board presentationDoes brand marketing still matter in the digital age?

Is your marketing still getting attention instead of paying attention?

moneyDo tricky marketing claims really help you as a marketer?

Is your marketing more than just a good idea?

blind testCan your marketers tell a test from a product?

Marketers must be professional speakers

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing and is an instructor at Rutgers Business School. He is a member of the Board of Directors of SEMPO, a Senior Fellow at the Society for New Communications Research, and a Certified Speaking Professional.

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