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steal my online reputation management ORM process
steal this book Abbie Hoffman cover

Steal This Book

Steal This Book, written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government.  Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search.  While the bullet points below are a good map, scroll down to the bottom of this post and you’ll have access to every online reputation management (ORM) article that Biznology has ever produced as of today.

Steal My Online Reputation Management Process

  • We identify welcome and unwelcome content appearing in the search results for our clients’ name and business, incorporating any feedback or suggestions provided
  • We collect information from our clients or other publicly available sources–open source intelligence–to be used by our publications team to develop web content
  • We create new content, to be approved by our clients or other designated representative
  • We strategically publish the new content to the internet according to a personalized publication plan based on the amount, kind, and strength of unwanted content appearing online
  • We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power
  • We use our websites to push up any preexisting welcome content that our client and we have identified for promotion to promote
  • We build sufficient preventative link strength to protect against new unwelcome content that might potentially be posted in the future
  • We create and develop blogs on topics of our clients’ choosing, to be updated regularly
  • We create and develop social media accounts, as well as content for these accounts to be released strategically over time to the accounts
  • We build larger, multi-page sites designed for the maximum ranking ability for our clients and for any and all of the keywords they choose to add to their campaign contract

How Does Your Butt Look in Google’s Full-Length Mirror

I recommend that everyone takes an interest in how their butt looks in Google’s full-length mirror. I also recommend that everyone monitors this as best they can, with Google Alerts being an essential no-brainer. And, while the commitment-phobic among us might be reticent to initiate a strong online reputation defense to reclaim their good name on the first two pages of Google search using the online reputation management strategies and tactics I go over in the below-mentioned articles if you don’t like what’s being said about you online and in search, healing the symptoms on your reputation-reflection using ORM and also addressing why negative things are being said about you online and seeing what you may be able to do systematically about them is mandatory.

24 Articles About Online Reputation on Biznology

How do I improve our online reputation?

Do you have a handle on your online reputation?

Take back your online reputation with a little help from your friends

Winning an online reputation “land war in Asia”

A good reputation online is an essential marketing strategy

Your online reputation should be a culmination of you

Why you must armor your online reputation

Reputation management is not pig lipstick

Playing the online reputation shell game

Digital and online reputation management

Your own personal Fappening

Are there nudie photos of you online?

Youthful indiscretion could alter your life forever

Search + Social = Online Reputation Management

Creative strategies to improve your brand’s online reputation

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

You’re the culmination of what you’ve shared and kept online

Online reputation management (ORM): don’t forget Google when you’re in crisis mode

Remove regrettable online tattoos with reputation management

Reputation management is not about dressing up mistakes

An apology is not enough to be forgiven

Online reputation pros require a year to fix Google Search

Your online reputation abhors a vacuum in Google search

Online reputation management definition and process

Hire Me

Feel free to own the yacht but hire a crew if you’re not yet seaworthy. If you get my drift and want to adopt the yachting lifestyle yourself but either don’t have the mad sailing skills yourself, don’t yet possess a world-class crew, or don’t know yet where to go, then you should give me a call or reach out me by email — so I can help you pilot your vessel now, in the tranquil blue-green shallows of the Caribbean, as well as in the roughest seas and into — as well as out of — the storm.


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Chris Abraham

About Chris Abraham

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.

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