One of the many unexpected consequences of the pandemic-related changes we’ve all experienced and endured over the past two years is the rising profile of QR codes. There’s a fair…
Read MoreDigital marketing
Can A Web Browser Improve Transparency and Trust in Digital Marketing?
For about a year, I’ve been splitting my browser time between Chrome and Brave, a browser that launched in 2016 with a focus on privacy. This is partly professional necessity…
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The Importance of Transparency and Trust in Digital Marketing
Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to…
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Is Zero-Party Data The Next Big Thing?
First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
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Consultants Collective Profile: Peggy Reinders
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the…
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Smart Speakers, Marketing and Whose Privacy Is At Stake
As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their…
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Marketing Effectively in a More Regulated Digital World
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
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How to Find B2B Prospects Worldwide
Do you know of a growing B2B company that sells only domestically? I can’t think of one. U.S. producers of products and services for other companies and institutions are highly…
Read MoreHow Technology Can Be Used to Aid Business Growth
A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. While there…
Read MoreAre There Any Bad Marketing Metrics?
Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear…
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