As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their…
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Measuring Content Marketing Effectiveness
Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. I’m kidding, of course. Sure,…
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5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage
As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector…
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The Secrets to Successful Marketing
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more…
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Why B2B Marketers Should Care About “The Social Dilemma”
The movie The Social Dilemma is now streaming on Netflix. It’s been widely reviewed, and most of the reviews are positive. (You can read David’s review for his Avast blog here.) It combines documentary-style interviews…
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Dana Look-Arimoto Interview with JEM CEO Jen McClure
This week’s guest is Jen McClure, Founder and CEO of JEM, a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting. A Governance Fellow of…
Read MoreAre There Any Bad Marketing Metrics?
Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear…
Read MoreReaching Out and Getting Social with Video
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what…
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Your Prospects Don’t Care About You
Creating digital marketing success means addressing what your prospects do care about: what you can do for them. Your prospects don’t care about you. They don’t even care about what…
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Are you connecting your marketing to business results?
I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard…
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