It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after…
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Will AI Kill Emotion in Marketing?
Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that…
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What We Can Expect From Generation Z and Implications For Branding
We have heard a lot about Millennials (i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation…
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B2B Marketing in India: Interview with Sudhi Seshadri
This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going…
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The Art of Reconnecting with an Old Lead
Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems and to solve them as quickly as possible….
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Why Marketers Are Embracing Live Videos
Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason…
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Are you missing these Facebook features for marketers?
Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may…
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4 tips for budding entrepreneurs trying to get capital
Entrepreneurs have a lot of challenges, but there are also a lot of potential rewards to make the difficult journey worth it. One of those challenges is seeking the capital…
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What influencer marketer Kristen Matthews wants from clients and creators
Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect from influencer marketing, each according to influencer marketing guru and creator relations…
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Travel mugs help spread your business around this summer
When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. Travel mugs…
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