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Must-attend B2B marketing conferences for 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days.  For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference,  where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities.   Sirius Decisions, Terminus and Marketo are prime examples.  But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics.  Here’s a lineup of top-quality conferences scheduled in the remainder of 2019.

March 2019

March 13-19, San Francisco, Webinar Marketing World

Mostly B2B, featuring a keynote by thought leader Matt Heinz, and sponsored by ON24.

March 14-15, San Francisco, The ABM Innovation Summit

Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person.

March 20-21, London, Get Stacked – The B2B Marketing Technology Conference

Worth a jaunt across the pond.

March 24-28, Las Vegas,  Marketo Marketing Nation Summit

Now folded into the Adobe summit, this event has grown to 15,000 marketers.  Wow.

April 2019

April 3-5, San Jose, Martech West

Chaired by Scott Brinker, focused on technology tools for B2B and consumer marketers.  Martech East runs in Boston, September 16-18.

April 29-May 1, Chicago, B2B Online

Digital marketing and ecommerce for manufacturers and distributors.  Where industrial marketers meet.

May 2019

May 5-8, Austin, Sirius Decisions 2019 Summit

Covers the gamut, from product management to channel marketing, and everything in between.  Plus a touch of start-up and innovation content.

May 29-31, Chicago, ANA BMA Masters of Marketing Conference

Featuring popular speakers like Gary Vaynerchuk and Geoff Ramsey, with an emphasis on brand and advertising topics.

September 2019

September 6-9, Cleveland, Content Marketing World

This lively show continues to grow and thrive.  Not 100% B2B, but just about.

October 2019

October 16-18, Washington DC, MarketingProfs B2B Forum

My favorite.  They claim to be “The best B2B marketing conference on the planet,” and as a frequent speaker and attendee, I can attest.  

Save the date for 2020

February 21, 2020, San Francisco, B2B Growth Day

February 24-26, 2020, Scottsdale, B2B Marketing Exchange

Ruth Stevens

Ruth Stevens

Ruth P. Stevens is a senior advisor for Consultants Collective. She consults on customer acquisition and retention, for both consumer and business-to-business clients. Ruth serves on the boards of directors of the HIMMS Media Group, and the Business Information Industry Association. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City. Ruth is a guest blogger at AdAge, HBR.org, and Target Marketing Magazine. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, Trade Show and Event Marketing, and co-author of the white paper series “B-to-B Database Marketing.” Ruth is a sought-after speaker and trainer, and has presented to audiences and business schools in Asia, Australia, and Latin America. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She studied marketing management at Harvard Business School, and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.

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