Paul Gillin

Paul Gillin is a speaker, writer and senior trainer at Profitecture, a firm that advises B2B companies on how to amplify their messages through strategic use of employees' and partners' social networks. His award-winning 2007 book, The New Influencers, was one of the first to document the growing power of individual online voices. Since then he has traveled the world working with brands in both consumer and B2B industries to help them understand the disruptive power of social media and to realize their own potential as publishers. Paul is a prolific writer who has published five books and more than 400 articles in marketing- and media-focused websites since 2006 while maintaining two blogs. His other books are Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010, co-authored with wife Dana), Social Marketing to the Business Customer (2011, co-authored with Eric Schwartzman), and Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim (2013). He wrote the monthly New Channels column for BtoB magazine from 2006 through 2013. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He was founding editor-in-chief of B2B technology publisher TechTarget and editor-in-chief and executive editor of Computerworld magazine for 12 years. He is a senior consultant at Profitecture, a B2B social media training firm; Research Fellow and Director at the Society for New Communications Research; and a member of the Procter & Gamble Digital Advisory Board. His website is gillin.com. He also writes the popular Newspaper Death Watch blog, as well as his own blog: paulgillin.com.