Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life….
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Paul Gillin
Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.
FIR B2B #131: HOW TO RUN WEBCASTS AND VIDEO CALLS
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS Both Paul and David have run and participated in various webinars and online meetings over the years. For this podcast episode, we share some of their best…
Read MoreFIR B2B: We’re Pleased and Excited to Tell You What People Don’t Know About Social Media
Podcast: Play in new window | Download We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what…
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The fake news lesson for marketers: You will be a victim
Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic…
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The ugly side of digital transformation
Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up,…
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Web giants advocate for readers, and that’s a good thing
Big Internet utility companies are beginning to think a lot more like media organizations and government agencies, and that’s encouraging. The most recent evidence is Facebook’s decision to tamp down…
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Social media, echo chambers, and the decline of discourse
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of…
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How culture breeds commitment
Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21st Annual Senior Corporate Communicators Conference was so exceptional. The theme was…
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The market disruptor no one talks about
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceed taxicabs and…
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When it comes to Big Data, don’t forget the small stuff
In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little…
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