Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed…
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Paul Gillin
Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.
Greg Ness Is A ‘Fractional CMO.’ What The Heck Does That Mean?
https://firpodcastnetwork.com/?powerpress_pinw=13085-podcast Greg Ness has a long track record of helping nurture tech startups to success. Now he’s a “fractional CMO” dividing his time between diverse emerging companies like DigitSec, SmartStory Technologies and NetBeez. Greg has…
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The Future of Virtual Events
While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT…
Read MoreTalend CMO Lauren Vaccarello on Rethinking B2B Marketing During COVID-19
Lauren Vaccarello’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots. The former marketing executive at Salesforce.com and Box and host of…
Read MoreWhy B2B Marketers Should Care About “The Social Dilemma”
The movie The Social Dilemma is now streaming on Netflix. It’s been widely reviewed, and most of the reviews are positive. (You can read David’s review for his Avast blog here.) It combines documentary-style interviews…
Read MoreMitch Ratcliffe on How COVID-19 is Making All Marketing Local Again
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch…
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The Best and Worst COVID-Related PR Pitches
Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life….
Read MoreFIR B2B #131: HOW TO RUN WEBCASTS AND VIDEO CALLS
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS Both Paul and David have run and participated in various webinars and online meetings over the years. For this podcast episode, we share some of their best…
Read MoreFIR B2B: We’re Pleased and Excited to Tell You What People Don’t Know About Social Media
Podcast: Play in new window | Download We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what…
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The fake news lesson for marketers: You will be a victim
Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic…
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