Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations…
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Mobile marketing must-haves in 2017
It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and…
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Email marketing still matters
Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in…
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The most important questions to make your marketing work
Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a…
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Integrating mobile video branding into the auto purchase funnel
Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how everything was in the presentation from…
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What’s the next big thing in social media?
That’s the question I was recently asked by a someone during a speaking appearance. He amplified the question–wondering who or what would come along to knock off Facebook. It was…
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Understanding consumers
Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe…
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Mobile will disrupt your industry: 3 ways to protect your business
How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.” According to the Economist,…
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Measuring mobile
Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time…
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Mobile and behavioral
Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile…
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