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Understanding consumers

Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe…

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Measuring mobile

Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time…

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Mobile and behavioral

Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile…

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