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Email marketing still matters

Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own.

Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Despite the overwhelming barrage of messages we all have to wade through, our inboxes are still a major touchpoint in nearly every industry, both B2B and B2C.

I hope you’ll join me next Tuesday, June 14, 2016, for a free 30-minute webinar in which I’ll quickly lay out not only why email marketing still matters, but what you can do to maximize your email marketing’s effectiveness. You can register for the webinar here. [Video of webinar is here.]

We’ll cover:

  • the benchmarks to watch and the benchmarks to ignore,
  • the kinds of personalization that encourage engagement,
  • the technical aspects you have to pay attention to,
  • avoiding the dreaded spam tag,
  • and thoughts on building your list.

Here are a few quick tips to whet your appetite:

  • The average office worker gets 121 emails per day and spends as much as 6.3 hours each day checking his personal and business messages. (Digital)
  • Emails with social sharing buttons increase click through rates by 158%. (Nonprofit Hub)
  • The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)
  • If an email does not display correctly, 71.2% will delete it immediately. (BlueHornet)

Tip of the hat to Outbound Engine for their article gathering these – and other – email marketing stats.

Looking forward to seeing you next Tuesday!  [Video of webinar is here.]

Andrew Schulkind

Since 1996, Andrew Schulkind has asked clients one simple question: what does digital marketing success look like, and how can marketing progress be measured? A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search-engine optimization, and email marketing, among other components. He views is primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew has presented at Social Media Week NY and WordCampNYC, among other events, on content marketing and web-development topics. His technology writing appears on the Andigo blog, in a monthly column on, and for print and online publications like The New York Enterprise Report, Social Media Today, and GSG Worldwide’s publications LinkedIn & Business, Facebook & Business, and Tweeting & Business. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?")

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