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SureFire Social LogoSurefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta.

I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. My reports are mostly a hodge podge of data culled from Google Analytics, Moz, Google Webmaster Tools, SEMrush, Ahrefs, and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites.

Monitor_Section3From the demo I received late last week, SurePulse is a gorgeously-integrated dashboard for everything you’ll need to both monitor and engage with your prospects, clients, and fans, all-in-one easy-to-use interface.

Seriously: easy-to-use. Seriously: all-in-one.  Even easier than Google Search Console, easier than Google Analytics, even easier than HootSuite, Buffer, or any of the other cobble-together, hooptie.

sp-flow-imgBlog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse. And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!).

What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing, sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI.


DMV Marketing Gods

DMV Marketing Gods & Goddesses

It seems like SurePulse is surely set up to do it.  And I’ll let you know how it all works when I get it running with my very own sites and client sites. I am officially queued up for a three month demo so I will let you know!


I know I’ll get some time in the cockpit because Shashi Bellamkonda himself invited me and a bunch of local DC-area marketing, PR, and social Gods and Goddesses, and invited me and a giant conference room full of DC digital, marketing, and PR A-list to a networking breakfast and get-together at the Tysons offices of Surefire Social last Friday I got to catch up with Shashi, of course, but also Lisa Zawacki and Vanessa French and my former colleague, Jonathan Trenn.


Beautiful Downtown Tysons

Beautiful Downtown Tysons

Also on board were Marjorie Lane, Chris Antonopoulos, Lynn Miller, S. Lynn Cooper, Ananth Rao, Monica Sethi, Linda Hagopian, Mayra Ruiz-McPherson, Susan Kuhn, Chris Petracco, Akia Garnett, Jessica Bates, and Adele Gambardella-Cehrs. It was quite a crew.


And I promise to report when SurePulse by Surefire Social becomes a reality to me. If you want to get your own personal demo, click here, OK? Then you can let me know what you think about it.

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Chris Abraham

About Chris Abraham

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.

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