It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. It…
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What Marketers Can Learn From Facebook’s Privacy Mess
In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. I suspect the same is…
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SearchChat Podcast: Own, Don’t Rent your Data
The surveys dropping lately show a staggering trend towards the hottest and most concerning topic out there: data. A recent survey by B2B Marketing and The MX Group identified the differences between…
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SearchChat Podcast: How Facebook Got Sent to App Jail
Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app…
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It takes a village to launch a new online publication
My amazing team and I just launched a site called Newconomy. On the surface, it’s a news site focusing on the new crypto-economy, with daily market reports on how cryptocoins…
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Why Marketers Are Embracing Live Videos
Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason…
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The AI genie is not going back into the bottle
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we…
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Timing is everything in social media marketing
I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. I’m Only Talking About Sharing News This isn’t…
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Are you missing these Facebook features for marketers?
Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may…
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How did marketers let GDPR happen?
I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. I have been asking them the same question…
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