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SearchChat Podcast: A Data Backlash Is Coming

There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? We also take a look at who has failed at that, so you can learn what not to do. Take a listen.

First: There’s a data backlash coming. Steve and I discuss Scott Monty who wrote recently on preparing for the gathering storm. We’ve all seen talk about the tech backlash, with firms like Amazon, Google, and Facebook in the cross-hairs of pundits and government officials. That’s centered around their consolidated power and use of data. And it’s a topic that deserves consideration. The backlash I’m predicting is a different one. It’s rooted less in operations and more in culture.

Is there a role for government in this? Google recently abandoned their “don’t be evil” motto and seems now… fine with being evil? More than half of the nation’s state attorneys general are readying an investigation into Google for potential antitrust violations

Meanwhile, who is doing data poorly? Instagram’s latest assault on Snapchat is a messaging app called Threads. Facebook wants more of your data by turning Instagram into Snapchat. 

Lastly, after decades of a focus on short-term quarterly profits and outlandish pay packages, The Business Roundtable execs proclaim that maybe shareholders aren’t the sole beneficiaries of company’s actions.

What is the future of trust in digital marketing? Is it possible to personalize without creepy data? There’s so much that marketers need to learn from GDPR. At the end of the day, we need to make substantial changes to business models built on data for customers to trust not only your brand, but also businesses altogether.

0:00 Intro

2:30 Prepping for a gathering storm

7:05 What is the role for government? For marketers?

14:30 How not to do data: Instagram

17:40 Do stakeholders matter the most?

28:10 Outro

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Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

Tim Peter

Tim Peter built his first website in 1995 and loves that he still gets to do that every day. Tim has spent almost two decades figuring out where customers are, how they interact with brands online, and delivering those customers to his clients’ front door. These efforts have generated billions of dollars in revenue and reduced costs.

Tim works with client organizations to build effective teams focused on converting browsers to buyers and building their brand and business. He helps those companies discover how marketing, technology, and analytics tie together to drive business results. He doesn't get excited because of the toys or tech. He gets excited because of what it all means for the bottom line.

An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI, and the Digital Analytics Association.

Tim currently serves as Senior Advisor at SoloSegment, a marketing technology company that uses machine learning and natural language processing to improve engagement and conversion for large enterprise, B2B companies.

Tim Peter’s recent client work covers a wide range of digital marketing activities including developing digital and mobile marketing strategies, creating digital product roadmaps, assessing organizational capabilities, and conducting vendor evaluations for diverse clients including major hospitality companies, real estate brands, SaaS providers, and marketing agencies.

Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor, the world’s premier independent luxury hotel representation firm, and a major financial services firm, developing various award-winning products and services for his customers. Tim can be reached at or by phone at 201-305-0055.

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