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Three Powerful Ways to Market Your E-commerce Business

There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. It’s estimated there will be 1.92 billion global digital buyers in 2019 and in order to effectively market, you need to strive to reach your audience repeatedly time and again. Aim to make numerous points of contact to build familiarity and encourage purchases. If you’re ready to market your e-commerce business, take a look at these three marketing techniques that are simple to make happen no matter your budget.

Get your name out on social

Social media marketing requires consistency and posting at the times that work with your customers’ schedules so they actually see what you’re trying to show them.

Do not spread yourself too thin by attempting to have a presence on every social media platform. Concentrate on the ones that your potential buyers are actually utilizing. Turn to data-driven tools to see where your buyers are the most active. Share news related to your industry and other relevant information on your customers’ favorite social media accounts to expand your brand presence.

It’s also smart to share direct links to your site and products, but do not inundate your followers with direct ads. Overdoing it with self-promotion makes your account less appreciated by buyers. Aim to share 80% industry news and 20% posts related to your website and products. When you’re selling personalized t-shirts online, jewelry or home décor, it’s vital to find that happy medium of sharing your products and sharing information unrelated to your business (that benefits your customers).

Build strategic partnerships

You can generate some major buzz around your ecommerce store by networking with your industry’s big dogs. Start by contacting blogs to see if they will review your products in a post. When your website is featured in a blog post on a well-known site, you could drive countless targeted visitors to your ecommerce store.

Go ahead and contact social media influencers who can share information about your offerings. Once you have identified industry-affiliated social accounts that have a large number of followers, it’s time to regularly engage with them. Like their Facebook pages and like and reply to influencers’ tweets. Don’t forget to thank the influencers who retweet your posts!

Intermingling and connecting with other professionals with your industry results in a greater awareness of your product and brand and spreads the world about your store.

Launch podcast ads

Since shows are usually geared toward certain groups, podcast ads are an excellent method of reaching your targeted audience.

Learn more about podcasts affiliated with your industry to explain the value of your brand. The things you teach them about your ecommerce store will help them form a solid grasp of why your offerings are worth buying.

Reflect on the content of the message when you choose your time ad placement. If you have just a few lines, a pre- or post-roll spot at the beginning or end of the podcast is likely the best. If you have a lengthier message, try a longer mid-roll ad when listeners are more actively engaged.

With ecommerce rapidly growing and competition amongst the sellers peaking, putting effort into marketing your online store is more crucial than ever. Remember that it takes time; results won’t happen overnight. However, if you spread your effort over various strategies and stick with it, you’ll reach more buyers and drive more sales in the long run.

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Megan Totka

Megan Totka is a freelance writer, business expert and consultant. She was the marketing & editorial director at ChamberofCommerce.com for over a decade. As a business expert, she specializes in reporting the latest business news, helpful tips and reliable resources, as well as providing business advice. She has significant experience with the topic of business marketing, and has spent several years exploring topics like copywriting, content marketing, list building, social media and any hot topics to help businesses run their business successfully. When she's not writing articles to educate businesses on the vast importance of building up their web presence, she likes to keep her finger on the pulse of the latest small business products, services, apps and other reviews. With a strong suit for managing business partnerships and developing partner relations, she often cultivates topics around the partnerships she's established by reviewing and highlighting what makes each business unique. She prides herself on keeping up with the diverse variety of services each business specializes in to spotlight new offerings.

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