For about a year, I’ve been splitting my browser time between Chrome and Brave, a browser that launched in 2016 with a focus on privacy. This is partly professional necessity…
Read Moredata privacy
The Importance of Transparency and Trust in Digital Marketing
Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to…
Read More
Is Zero-Party Data The Next Big Thing?
First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
Read More
Privacy and the Modern Marketer
If you missed my predictions for marketing and privacy in 2022 last month, you can find them here. You can also find a host of other expert opinions on what…
Read More
Marketing Privacy and Security Predictions for 2022
On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward. Progress isn’t always…
Read More
Securing Content, Documents, Information and Data
We’ve all been there. An email meant for one person goes to a group. A document intended for your team goes out to the client instead. Red-faced mea culpas ensue…
Read More
Are Consumer Attitudes Toward Privacy Changing?
Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? If so, what does it…
Read More
Data Privacy Compliance as Competitive Advantage
It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM…
Read More
Marketing Effectively in a More Regulated Digital World
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
Read More
Going Digital in a Pandemic: The Data Tells the Story
I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them…
Read More
