It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM…
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Marketing Effectively in a More Regulated Digital World
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
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Going Digital in a Pandemic: The Data Tells the Story
I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them…
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SearchChat Podcast: A Data Backlash Is Coming
There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the…
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What’s up with B2B Marketing in Argentina
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics…
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GDPR: One Year Later
Last May, large corporations around the world shuddered as the European Union enacted the General Data Protection Regulation (GDPR). Companies around the world debated what it meant and even whom…
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What is GDPR and Why Does It Matter?
Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you…
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SearchChat Podcast: Making Data-Driven Marketing More Human
It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. It…
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What We Can Learn From Facebook’s Privacy Mess
I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. That means I spend lots of time working with — and worrying about —…
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SearchChat Podcast: Own, Don’t Rent your Data
The surveys dropping lately show a staggering trend towards the hottest and most concerning topic out there: data. A recent survey by B2B Marketing and The MX Group identified the differences between…
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