Let me just state for the record that I have never hated agencies, and I know many good ones. I certainly don’t hate them now that I own one myself….
Read Moresocial media marketing
10 B2B Marketing Trends to Watch in 2022
The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into…
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Meet the New Influencers: How One Young Woman Is Using TikTok & Instagram to Re-shape an Industry
In this episode of her Settle Smarter podcast, Consultants Collective member and executive coach Dana Look-Arimoto interviews our own Adria Barich, Biznology editor and Consultants Collective associate. In just the…
Read MoreFresh Prospecting Ideas for B2B Marketers
Are you on the lookout for new ways to identify prospects and generate leads in business markets? I’ve come across several innovative digital marketing tools and services that are worth…
Read MoreShould You Advertise on TikTok?
The following is a sponsored article from our partner, GaggleAMP You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may…
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Socializing Videos for IT Decision-makers
IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
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How to Choose the Right Social Media Channels for Your Business
Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to…
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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter
The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. (And Slim just left town …) That doesn’t mean…
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Human Centered Marketing
I am mid-way through a blog series on marketing technology and I have to pause. Here’s why – I was inspired by a podcast interview that made me stop in…
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Doing Social Media Right as a Marketer
Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that…
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