How exciting! Your product has a new site that’s come online. That’s good, right? Imagine this: you open your inbox and hundreds of messages spill in about this new site…
Read Moresocial media marketing
Chapter Excerpt for Search Engine Marketing, Inc.
Today, I am in Chicago attending a conference, rather than speaking at one, probably for the first time in ten years. David Meerman Scott, author of the New Rules of…
Read MoreWhy sales people are right about human contact
I work with a lot of big companies to help them adopt or expand Internet marketing practices, and one group is often decidedly less enthusiastic than the others: the sales…
Read MoreInterview for BtoB Magazine
I know that I usually do one (usually substantial) post each workday, but I am doing something different today, with a few short posts that clean up some stuff that…
Read MoreSocial media requires having something to say
In my latest post at Small Business Answers, I help small business people to think about their motivation for looking at social media marketing. Just like good old-fashioned public relations,…
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