With all the discussion about Google Buzz that occurred when it first came out, I wonder if there was more heat than light. Opinions raged in those first few days,…
Read Moresocial media marketing
Twitter’s August ’09 in Review
Hello everyone. It’s been a while since a Frank Friday has rolled around but it looks like we are back on schedule. So how has your holiday / vacation time…
Read MoreSocial media isn’t just for marketers
We often talk about social media marketing, and extol the virtues of YouTube videos, blogging, Twitter and many other ways to get the message out. And those things are all…
Read MoreThe biggest secret of social media is free
Are you afraid of unleashing your employees in the world of social media? You might not need to be. To find out the no-cost secret that successful social media companies…
Read MoreColor Inside the Social Media Lines
I had a great conversation with someone today who calls herself the Accidental Director of Communications for a church in St. Louis. I was first impressed with a church that…
Read MoreCitizen Marketers: Are your fansites friends or foes?
How exciting! Your product has a new site that’s come online. That’s good, right? Imagine this: you open your inbox and hundreds of messages spill in about this new site…
Read MoreChapter Excerpt for Search Engine Marketing, Inc.
Today, I am in Chicago attending a conference, rather than speaking at one, probably for the first time in ten years. David Meerman Scott, author of the New Rules of…
Read MoreWhy sales people are right about human contact
I work with a lot of big companies to help them adopt or expand Internet marketing practices, and one group is often decidedly less enthusiastic than the others: the sales…
Read MoreInterview for BtoB Magazine
I know that I usually do one (usually substantial) post each workday, but I am doing something different today, with a few short posts that clean up some stuff that…
Read MoreSocial media requires having something to say
In my latest post at Small Business Answers, I help small business people to think about their motivation for looking at social media marketing. Just like good old-fashioned public relations,…
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