It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference, and a handful of years since terms like Enterprise 2.0 and Social Business were introduced to…
Read Moresocial media marketing
Fire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreWhat’s missing from your social media playbook?
Some people think that B2B and B2C social media are very different. I think they are similar, however. But one thing people often see as the hallmark of B2B social…
Read MoreCan social media be the new white hat SEO technique?
Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other. I told…
Read MoreTerms of Engagement for Social Media Marketing
Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational…
Read MoreWhat if my competitor is fabricating bad reviews?
I made my annual visit to the University of Virginia’s Darden School of Business yesterday and presented my talk, “Web Marketing is Marketing” (if you are interested in the slides)….
Read MoreWhat’s your goal for social media?
I’ve spent a career trying to get people to stop obsessing over strategy and just do something, but I am starting to wonder if people like me have been a…
Read MoreContent with intent: Re-create yourself
The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important…
Read MoreReaching your audience during that big event
Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted…
Read MoreSelf-promotion, Internet style
I had dinner last night with Frank Reed, whose writing graces this page each Friday. Somehow the conversation got around to self-promotion, a dirty little hyphenated word that no one…
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