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In my latest post at Small Business Answers, I help small business people to think about their motivation for looking at social media marketing. Just like good old-fashioned public relations, social media requires having a story to tell and the confidence to tell it. Take a peek at Social Media Requires Having Something to Say.

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing and is an instructor at Rutgers Business School. He is a member of the Board of Directors of SEMPO, a Senior Fellow at the Society for New Communications Research, and a Certified Speaking Professional.

2 replies to this post
  1. great article! hmms. its true that many people are creating social media just because everyone is doing it. but they just miss the important factor of implementing something that is unique to what they are publicizing about.

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