It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along,…
Read Moresocial media marketing
Timing is everything in social media marketing
I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. I’m Only Talking About Sharing News This isn’t…
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Are you missing these Facebook features for marketers?
Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may…
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You should consider doing a reddit IAmA or reddit AMA
While reddit is the elephant in the room of social media marketing, it’s too powerful, influential, and amazing to ignore. Even though social media is a disruptive medium, rules be damned,…
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5 KPIs for analyzing the success of social media customer service
Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and…
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The limits of content marketing
As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations….
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Top 3 digital marketing challenges (and how to overcome them)
Digital marketing is an important area of focus – often the primary area of focus – for small businesses. However, while the landscape quickly evolves, the challenges do too. Wondering…
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Coming full circle: how businesses are returning to social media’s original intent
Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete…
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Your site’s speed and responsiveness is essential for top search results
There are some important things to consider if you want to take your fully realized and powerfully optimized site to the next level and give Google what it really wants:…
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Interview with Mike Moran: AI/ML in Marketing and Beyond
I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of…
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