Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Since there are so many nuances about Facebook advertising it is always good to brush up on techniques and study all the available features. Here are 8 ways you may have missed to tap into Facebook advertising.
- Save Planned Posts as Drafts: You probably already know that you can schedule posts to appear at a later date and time; but you can also start a post and save it as a draft. This is perfect for times when you have an idea but not the time to execute it completely. Or maybe you have something you want to post about but need to finalize all the details. The draft feature is perfect for these types of situations so that you don’t miss out on promoting them on Facebook.
- Set Up Private Messages: One of the most popular new ways to reach your Facebook audience is through messages. There are varying degrees available in the ways you can use this feature. You can set it up so that your messenger box appears as soon as your business page loads. In addition to that, you can reach out to your audience and followers more often and more directly by using messenger bots. These bots are set up to reach out to followers based on their actions, promotions, or other preset conditions you determine.
- Use the Messenger Button in Your Posts: When you write a post, you can use the feature to add a button that will take users right to your messenger chat. This is a great way to encourage followers to contact you directly and is especially valuable when people don’t want to make a comment that everyone else can see.
- Use the Sound Collection for Find Royalty-Free Video Background Music: You can add royalty-free music to your videos posted on Facebook using their Sound Collection. It can be found in the Publishing Tools tab on your page in the left menu. There, you will find thousands of music tracks or sound effects that are all royalty-free and will add that special pop to your videos.
- Tap into Your Personal Page: For the most part, your personal page and business page are separate and don’t have much to do with each other. However, depending on the type of business you have, you might want to share your business posts with certain groups of people. You can set that up by segmenting your friends list into different lists and share posts with them. These lists are only seen by you, so no one else will see them or even know they are in them.
- Schedule Posts in Your Event Page: One of Facebook’s most recent new features is that you can now schedule posts to appear in your event pages. When you schedule an event, anytime you post in that event, everyone who is “going” or “interested”, will get notifications about your post. This is a great way to keep up interest and add reminders without having to continually go in and write the posts. You can set them all up when you create the event.
- Send New Group Members a Welcome Message: A business page isn’t the only way to use Facebook to reach your audience. If you have a group, these last two features are for you. First up, is setting up an automatic welcome message via a post when new members join your group. You will see a weekly prompt letting you know how many new members joined your group that week and will set up a post for you that includes all their names and tags them. You can edit the post, add extra details or images and then just click post. This will remind those who joined, and you can use it to promote anything and also encourages interactions among group members which helps your group thrive.
- Use Group Insights to Find Most Active Members: Another great way to recognize group members, encourage posting among members is to reveal the most active group members. You can find this detail in the Group Insights tab. Don’t overlook that tab, because you can discover a great deal of information there including which posts had the most engagement, as well as information on which days and times are most active.
Summary and Takeaways for Your Business
As you can see, it isn’t always necessary to spend money on Facebook to interact and engage with your followers and audience on Facebook. It is important to stay on top of the features and tools you might be missing that can help cut down your advertising costs and boost engagement and business too. We hope you have learned something reading about our 8 Facebook features for marketers that you might have missed. For more marketing tips, check out our GoPromotional blog!