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In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers.

Have you tried to get the attention of a journalist lately? Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day. It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. That’s because they ease the journalist’s burden by anticipating needs, smoothing the path to sources and building a relationship of trust. Find out what they do right and what too many PR pros still do wrong.

This webinar draws on the experience of a 30-year veteran of business journalism to teach you how to become a trusted ally. You’ll learn:

  • Why discouraging coverage can actually result in more and better coverage
  • How to provide background and color information that simplifies the reporter’s job
  • Why graphics matter, and why you’re missing out if you don’t provide them
  • Best and worst practices for conducting executive interviews
  • How to craft a pitch letter that gets noticed

This free 30-minute Biznology® webinar will show you how to better represent your clients and build lasting relationships with journalists that ensure you’ll get a receptive conversation.

Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, Paul Gillin Communications,  and SoloSegment


Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He specializes in helping organizations understand and use social media to build their brands and strengthen customer relationships.

Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. He was the social media columnist for B2B magazine for seven years and is currently one of our Biznology authors. He also writes regularly for the tech news site SiliconANGLE.

Thanks to all our sponsors!

BarnRaisers LLC


Gerris digital

MountainTop Data

Paul Gillin Communications


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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing and is an instructor at Rutgers Business School. He is a member of the Board of Directors of SEMPO, a Senior Fellow at the Society for New Communications Research, and a Certified Speaking Professional.

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