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A tech journalist on the 5 best and worst practices of B2B PR

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers.

Have you tried to get the attention of a journalist lately? Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day. It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. That’s because they ease the journalist’s burden by anticipating needs, smoothing the path to sources and building a relationship of trust. Find out what they do right and what too many PR pros still do wrong.

This webinar draws on the experience of a 30-year veteran of business journalism to teach you how to become a trusted ally. You’ll learn:

  • Why discouraging coverage can actually result in more and better coverage
  • How to provide background and color information that simplifies the reporter’s job
  • Why graphics matter, and why you’re missing out if you don’t provide them
  • Best and worst practices for conducting executive interviews
  • How to craft a pitch letter that gets noticed

This free 30-minute Biznology® webinar will show you how to better represent your clients and build lasting relationships with journalists that ensure you’ll get a receptive conversation.

Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, Paul Gillin Communications,  and SoloSegment

 

Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He specializes in helping organizations understand and use social media to build their brands and strengthen customer relationships.

Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. He was the social media columnist for B2B magazine for seven years and is currently one of our Biznology authors. He also writes regularly for the tech news site SiliconANGLE.

Thanks to all our sponsors!

BarnRaisers LLC

GaggleAMP

Gerris digital

MountainTop Data

Paul Gillin Communications

SoloSegment

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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