We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the…
Read MoreB2B marketing
Forget Rewards: Why B2B Loyalty Marketing is Different
Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place,…
Read More
B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing
The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need…
Read More
Why B2B Marketers Should Try CTV Advertising
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting,…
Read MoreThe 10 Most Fascinating People in B2B Marketing in 2020
B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to…
Read More
Mitch Ratcliffe on How COVID-19 is Making All Marketing Local Again
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch…
Read MoreNew Video Content on a Budget
It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a…
Read MoreFresh Prospecting Ideas for B2B Marketers
Are you on the lookout for new ways to identify prospects and generate leads in business markets? I’ve come across several innovative digital marketing tools and services that are worth…
Read MoreWhat is Sales Enablement, Anyway?
The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I…
Read More
The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds
B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things…
Read More
