Trending Now

Consultants Collective Profile: Ruth Stevens

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens.

Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. 

Who is your favorite fictional hero?

The boy in Paddle to the Sea, a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA.  He went on an adventure from the Great Lakes to the Atlantic Ocean, and decades later was found by his adult self.  Full circle.

Who are your favorite composers?

Leiber and Stoller

What is one of your hobbies?

I was an avid square dancer in the 1990s, and hoping to get back into it in 2022. 

What’s the last book read?

That Will Never Work, by Marc Randolph, which documents how he and Reed Hastings strategized and launched Netflix.  I appreciated that Marc, a classically trained direct marketer like myself, approached the project with a test-and-learn mindset.  It paid off, big time!

Why do you do what you do?

I love the complexity and variety in B2B marketing.  It’s fully satisfying to me, helping companies figure it out, to improve their strategies and processes.

What’s your favorite quote?

“I find that the harder I work, the more luck I seem to have.”  Often attributed to Thomas Jefferson, but apparently, he never said it.

What would you say is your chief characteristic?

I am a total extrovert.  I get great energy and stimulation from connecting with people.

What makes you happy?

Exploring and learning, forever.

Biznology Editorial Team

Biznology is JEM's digital magazine that highlights the insights and expertise of the 2GO Advisory Group. Biznology is focused on a range of topics that are top of mind for 21st century leaders dedicated to improving, changing and ultimately transforming their organizations for the future.

Join the Discussion

Your email address will not be published. Required fields are marked *


  1. Revex

    This is really nice article by Ruth Stevens. i am very impressed. thank you so much.
    keep sharing

Back to top Back to top