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Go beyond brand awareness & drive revenue with LinkedIn

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can demonstrate a clear ROI from their social media marketing and social selling. Most focus on brand awareness, reach and numbers instead of relationships and how to leverage them to create revenue. Kristina Jaramillo, of GetLinkedInHelp.com, says: “Social media reach without engagement that leads to revenue means NOTHING!”

In this 30-minute webinar, Kristina shares mistakes that CMOs at leading large corporations, small to medium sized organizations and even social media firms are making–and why these mistakes lead to minimal results. B2B buyers are even calling for a change in how you market to them on the #1 B2B social media network. Most importantly, you’ll see what it takes to go from “connection” to revenue.

You’ll discover:

  • Systems, content, processes and tools to go past brand awareness and actually drive demand and revenue
  • How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle
  • Emerging trends that signal a need to change how you engage with B2B buyers
  • Case studies, like how a leading communications company gained more qualified leads than from all other initiatives

Thanks to all our sponsors!

BarnRaisers LLC

GaggleAMP

Gerris digital

GetLinkedInHelp.com

MountainTop Data

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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