Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place,…
Read MoreChief Marketing Officer
B2B CMOs: Shift Your Priorities Beyond Leads
It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of…
Read MoreGo beyond brand awareness & drive revenue with LinkedIn
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can…
Read MoreWhy CIOs and CMOs need to be joined at the hip
What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures…
Read MoreShould CMO stand for cheap marketing officer?
I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just…
Read MoreSelling search to the C-Suite
If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or…
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Stop being afraid of performance-based marketing
Return on marketing investment is all the rage right now. Every CFO wants it and every CMO wants to deliver it. But when I look around, I mostly see more…
Read MoreCMOs are climbing a burning rope
How many years would you say it takes to become the CMO of a company? Now mind you, I am referring to the person who has paid their dues and…
Read MoreThe plight of the CMO
The biggest issue for Chief Marketing Officer is that the average CMO lifespan is right around 23 months, a short time put your stamp on a company’s marketing efforts. That…
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