Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. Drinking from a fire hose isn’t any fun, and…
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The Secrets to Successful Marketing
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more…
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Marketing and MarTech: What’s your approach?
A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech…
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4 Ways Technology Is Transforming Traditional Small Businesses
Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations…
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Attribution: The secret sauce of digital marketing
One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. I’ve also…
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Automating your marketing through the B2B customer journey: an interview with Rich Herbst
The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. Rich agreed to discuss…
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Can you do top-of-funnel marketing automation without CRM?
If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to…
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Interview with Mike Moran: AI/ML in Marketing and Beyond
I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of…
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How to embrace all the AIs and robots as a PR and marketing professional
At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog…
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You’re the culmination of what you’ve shared and kept online
If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search…
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