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Measuring mobile

Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time…

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Mobile and behavioral

Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile…

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Mobility and why it matters

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’…

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