You’re taking all the right steps that marketing experts tell you to do to drive traffic to your website. You’re engaging in social media, softly promoting your brand when possible,…
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Do you need different kinds of video for sales enablement?
Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production…
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How brands use promotional clothing [infographic]
The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote…
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Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
Read MoreInfographics are excellent for reaching APAC markets
Infographic of Infographics Photo Credit: Sociagility.com Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Depending on who…
Read MoreVisuals and visual design in content marketing
Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you’d expect, visual design. That makes sense, since…
Read MoreThe Building Blocks of Content Marketing: How to Plan Your B2B Content Library
Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marketing.
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