Elizabeth Victor severs as Brand Advisor for Isentia. In addition to writing about media and social media analysis, Elizabeth enjoys sharing business tips that relate to media monitoring, media intelligence, press release distribution and news monitoring. Her main focus is how these facets of media relate to companies in the Asia-Pacific region of the world.
Elizabeth has a background in online and offline marketing, which she uses to relate to today's PR and social media world. Her focus is on the importance of monitoring media and news for larger businesses, but many of the topics relate to smaller businesses, as well.