Trending Now

The Building Blocks of Content Marketing: How to Plan Your B2B Content Library

Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries.  B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today.  But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marketing.

Content Lifecycle / Document Lifecycle
Photo credit: Saad Faruque

In this recorded webinar, Ruth tells how to analyze your content needs, and prioritize the content to produce.  She also covers the best applications for content in driving toward B2B marketing objectives, like sales lead generation.  You’ll leave the webinar with 5 tricks for planning your content program that you can apply immediately, to save time and save money.

In this free 30-minute Biznology® webinar, you’ll learn the essentials of planning for top-quality content that supports your B2B marketing objectives.

 

Thanks to all our sponsors:

BarnRaisers LLC

Enhanced by Zemanta
Avatar

Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top