This week’s collection reflects an eclectic range of reading and listening over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me and with work…
Read MoreHarvard Business Review
Success in Hybrid Work Environments
As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at…
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From Good to Great Leadership
This marks the second in a series focusing on approaches, points of view and visions for what thoughtful, 21st Century leadership looks like. Curious, courageous, tireless, forward-thinking leaders are constantly…
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Branding can help local businesses avoid the “growth trap”
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
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The B2B marketing ironies of our time
I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I…
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Convert articles and blog posts to video
Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should…
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Creativity vs. productivity: AI to the rescue
Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. For…
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Digital is plural
As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
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How co-working spaces are revolutionizing the workplace
As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed. Many of today’s offices are…
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Influencers or advocates: Part 2: a fork in the road for brands?
The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The notion that there is hidden value in someone outside the business…
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